Management Concepts And Techniques1. Unit-1
2. Unit-2
3. Unit-3
4. Unit-4
5. Unit-5
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Management Concepts And Techniques SyllabusUNIT I: Basic management and techniques: Planning, nature purpose and objectives of planning, organizing, nature and purpose of organizing, authority and responsibility, staffing, supply of human resources, performance appraisal, controlling, system and process of controlling, control techniques. Human resource management: nature and scope of human resource planning, training and development, recruitment and selection, career growth, absenteeism, grievances, motivation and its types, need of motivation, reward and punishment, models of motivation, leaders, types of leaders, leadership styles, roles and functions of leaders, conflict management, types and causes of conflict, group and team working, organizational design and development. UNIT II Marketing management: marketing environment, customer markets and buyer behavior, marketing mix, advertising and sales promotion, channels of distribution. Financial management and accounting concepts: book keeping, financial statements analysis, financial ratios, capital budgeting, and breakeven analysis. UNIT III Production/operations management: planning and design of production and operations systems, facilities planning, location, layout and movement of materials, materials management and inventory control, maintenance management, PERT and CPM. UNIT IV Management information systems: role of information in decision making, information system planning, design and implementation, evaluation and effectiveness of the information system, statistical quality control, total quality management and ISO certificate. UNIT V Social and ethical issues in management: ethics in management, social factors, unfair and restrictive trade practices. Strategic and technology management: need, nature, scope and strategy SWOT analysis, value chain concept. |